Maclay Murray & Spens (MMS) are poised to extend its award-winning marketing campaign, "Very Smart People", with the launch of MMS KnowlEDGE, a web-based knowledge hub allowing clients seamless access to online updates, smart guides, seminars and other resources. Signalling the debut of the "Our practice makes perfect" and "No brains, no gains" advertisements, large-scale, 48-sheet, posters will appear across Scotland's key railway stations to support the launch. The campaign brings together, for the first time, the firm’s capabilities in advertising, direct marketing and online communications, with outdoor being joined by a series of on and offline direct marketing initiatives and specialist business media advertising.

David Sanders, director of marketing with Maclay Murray & Spens, said: "We continue to push the boundaries in professional services marketing with these latest initiatives. Over the last two years, the team has successfully developed a fully integrated brand communications strategy, of which outdoor has now become a key component. This has enabled us to set the firm apart from our competitors and, by exploring new ways to reach our audience whilst adding real value to our client service, we continue to develop the MMS brand in an innovative and imaginative way."

In October, MMS received official recognition as a top European professional services brand, being named "Best Brand in Practice" in the MPF 2006 European Practice Management Awards, after beating off stiff competition from an elite band of professional firms from around the continent.